Monday, August 5, 2013

The Language of Consumer Direct Marketing

LANGUAGE PAINTS THE PICTURE

INSTEAD OF                            SUGGESTED LANGUAGE

Business opportunity                                             Business concept, Business model
If you're interested                                                 If you see what I see
Upline/Downline                                                    Support team, business partners
Show the plan, give you a presentation                Introduce/show you the business model & brand
Join, get in, get involved, sign up                          Enroll, open your shopping account
Order, place an order                                            Shop, monthly shopping order
Front line                                                               First generation

1 comment:

  1. i had seen this before but didn't save it. thanks for posting. it's great to give all new builders.

    ReplyDelete